FEATURED CASE STUDY
On 18th July 2014, the UNMC worked with the Nelson Mandela Foundation to mark the first birthday following Mandela's death with a global day of service, encouraging citizens to raise their voice for a better world - in line with the spirit of his legacy. A worldwide media campaign was launched both on and offline with full page adverts in newspapers and digital social media assets created to mark the day (attached). UNMC held a special press conference in Johannesburg that day in partnership with the UN Resident Coordinator, UNDP Country Office, Junior Chamber International (JCI), Coca Cola, the Mandela Foundation and members of the Mandela family. That evening almost 200 young social entrepreneurs were brought together, convened by JCI. The youth had been tasked with looking at the 16 MY World priorities and picking the two main development challenges that needed urgent addressing in their province. The youth then debated as to why their development priority was so critical in their locality, citing MY World results and making a case for why their chosen issues should be addressed first. The engagement in this effort built new relationships for UNMC and enabled us to convene a multi stakeholder group comprised of the UN system, private sector, media, civil society and political notables brokering national level partnerships that have endured and continue to add value in promoting and localising the SDG agenda in South Africa.