SUSTAINABLE DEVELOPMENT GOALS

NEW MEDIA FOR GOOD

The SDG Action Campaign is exploring new ways In partnership with top new media agencies as well as other UN agencies, the UNMC will develop a video series to lift UN messaging by harnessing knowledge and networks and to reach mass audiences by going viral. The videos will highlight global challenges by focusing on individuals and their personal stories, thereby raising awareness and promoting action by giving viewers a face and a direct connection to problems that often feel too big and endemic to understand.