PARTNERS & INNOVATIONS
SUSTAINABLE DEVELOPMENT GOALS
GLOBAL YOUTH EMPOWERMENT FUND
JUNIOR CHAMBER INTERNATIONAL (JCI)
The Global Youth Empowerment Fund is a new initiative to empower young people, ages 18 to 40, around the globe to impact their communities by investing in grassroots community projects. A partnership of JCI and the UN Millennium Campaign, starting from 2016 the Fund will offer grants and training to youth-led grassroots projects that advance global development goals in local communities around the world using the framework of the Sustainable Development Goals with a major focus on strengthening the mechanisms for youth’s civic engagement in decision and policymaking, implementation and monitoring accountability in the post-2015 development agenda.in South Africa.
THE GOALS OF THE FUND ARE:
- To mobilize young people to advance the post-2015 development agenda through targeted community projects, which create awareness and ownership of the agenda amongst all citizens.
- To engage all sectors of society in the sustainable development agenda through support of youth-led, community-based development.
- To demonstrate - through the partnership between JCI and UNMC - the power of young people to create sustainable change on a global scale through storytelling and project sharing.
GOVERNMENT OF JALISCO, MEXICO
A multi-stakeholder group of partners coordinated by the UN Millennium Campaign and Corporativa de Fundaciones conducted a targeted MY World Campaign in Jalisco, Mexico. Consisting of UN, civil society, local government, private sector, media, youth organizations, and over 400 youth volunteers, the group collected almost 400,000 votes, mostly through offline volunteer canvassing over six months. The results of the survey did not only contribute to the new sustainable development agenda at the UN, but the Jalisco Undersecretary of Planning has already committed to incorporating these results into the State Development Plan in 2015, and to participating in other UN citizen engagement exercises to monitor the new Global Goals. This initiative has also inspired other localized initiatives across Mexico.
PEOPLE'S REPUBLIC OF CHINA
Since 2014, Youthink Center has been very successful in gathering support from a wide range of partners and stakeholders to ensure buy-in for UNMC initiatives in the People's Republic of China at all levels. Youthink, led by President Mr. Zekai Wang, has engaged over 3,200 youth volunteers and have collected over 300,000 votes for MY World in China over the past year. Founded in 2009, Youthink Center is a youth-led, non-profit organization with the mission to encourage youths’ engagement in sustainable development, equipping young people in China with global vision and promoting cross-generational dialogues.
Offline, Youthink successfully engaged over 3,000 factory workers in Shanxi province at the grass root level to take the MY World survey via paper ballot. While online, Youthink creatively engaged the support of a major Chinese internet company, NetEase (WangYi), creating an interactive mobile app to feature the MY World survey in mandarin, with local Chinese celebrities advocating on MY World's behalf. All this was done through innovative online and offline engagement with a firm understanding of China's local political and social landscape, and as a result Youthink was able to build relationships with strong media partners, the private sector, and young people in China.
FEATURED CASE STUDY
On 18th July 2014, the UNMC worked with the Nelson Mandela Foundation to mark the first birthday following Mandela's death with a global day of service, encouraging citizens to raise their voice for a better world - in line with the spirit of his legacy. A worldwide media campaign was launched both on and offline with full page adverts in newspapers and digital social media assets created to mark the day (attached). UNMC held a special press conference in Johannesburg that day in partnership with the UN Resident Coordinator, UNDP Country Office, Junior Chamber International (JCI), Coca Cola, the Mandela Foundation and members of the Mandela family. That evening almost 200 young social entrepreneurs were brought together, convened by JCI. The youth had been tasked with looking at the 16 MY World priorities and picking the two main development challenges that needed urgent addressing in their province. The youth then debated as to why their development priority was so critical in their locality, citing MY World results and making a case for why their chosen issues should be addressed first. The engagement in this effort built new relationships for UNMC and enabled us to convene a multi stakeholder group comprised of the UN system, private sector, media, civil society and political notables brokering national level partnerships that have endured and continue to add value in promoting and localising the SDG agenda in South Africa.